CS: There is a lot of information that people can take away from this interview. Is there anything else that you want to impress upon the readers?
LL: Yes, Clayton, I really would. Im really bothered a lot by the advertisements that I see in the different muscle magazines for miracle pills and miracle powders. Of course, the young guys who dont know any better tend to fall head over heels for these supplements because they sound good, or because theyve been backed by some little self-funded study which the marketing company has manipulated to support their outrageous claims.
My main worry is that beginning bodybuilders will fall for this misinformation and forget the basics: the things that work and will really get them the physique that they desire.
So, for some take away points: People should base their bodybuilding diet on whole foods and use supplements intelligently to fill in the gaps. Focus on the basics and dont fall victim to the latest supplement containing minute amounts of pixie dust thrown in just to get the sale.
The final thing I will say to illustrate this point is that there is one product on the market that claims to change your genetics. Thats wonderful! They should probably write to the universities and drug companies which employ the scientists doing gene research to let them know that theres an Einstein at a supplement company whos cracked the code! Give me a break.
CS: Thats not unlike something which we saw several years ago with the so-called myostatin inhibitors that faded away rather quickly
LL: Yes, that was a very amusing product. In fact, we took it upon ourselves to contact the researcher behind the myostatin study that showed that an extract from a certain seaweed produced effects similar pharmaceutical grade myostatin blockers being clinically tested elsewhere in the world.
So, we got around to talking to this guy, and we eventually pulled it out of him that the stuff was really not everything that it was cracked up to be. We then published the information, and we proceeded to get a nasty letter from the manufacturer of the supplement, threatening to sue us for millions of dollars. The fact of the matter is that it felt good to get the truth out there. You dont see these myostatin inhibitors much anymore!
So, I think that together we can all work to cut through the nonsense.
CS: This interview has been incredible! Is there anything that we can look forward to in the future?
LL: Well, Ill tell you what, I am very excited about all of the different and wonderful products that we continue to put out products that help bodybuilders to build muscle the right way, which is to say working with their whole food diets. We just continue to put these things out, making them taste good, and not only that but disseminating good information. So, Im just real fired up about being able to help people and to being able to share my 30 years of experience with them.
About The Authors
Clayton South is an ISSA Sports Performance Nutritionist and recognized expert in the bodybuilding / fitness industry with over 150 bodybuilding, fitness and nutrition publications to his credit. Mr. South has worked as the Chief Research Officer (CRO) of a major nutrition company, and he currently serves as a marketing and advertising advisor to many of the major companies in the dietary supplement industry.
As a consumer advocate, Clayton South tests and reviews dietary supplements every day. In this role he is the author of "The Supplement Files" - an unbiased, truthful "no-nonsense" inside look at dietary supplement products.
In addition to writing other articles, Mr. South authors Clayton South Health Facts, Q and A with Clayton South, and Applied Bodybuilding Research.
He is a regular contributor to Double XL Magazine, Bodybuilding.com and Lee Labradas
Lean Body Coaching Club. He has millions of readers every month from around the world.
Lee Labrada, is a former IFBB Mr. Universe and IFFB Pro World Cup winner. He is one of few men in history to place in the top four in the Mr. Olympia seven consecutive times, and was recently inducted into the IFBB Pro Bodybuilding Hall of Fame. Lee is President/CEO of Houston-based
Labrada Nutrition.